Blu-Ray – Is Growth Being Hampered by High Blu-Ray Replication Costs?

It can not be denied that the Blu-ray growth rates were impressive, at least in terms of percentage increase. Looking a little deeper into the numbers, another story is told.

Double or even triple number growth is relatively easy to achieve, starting with a small number, but total sales of Blu-ray titles still make up only a small part of DVD sales. Leaving aside quality issues for a minute (and ignoring the fact that most people need some recommendations to evaluate the differences in the two formats), consider the cost differences between the two formats for an independent film distributor or a corporate marketing agency. Although most DVD sales were generated by large headers, you can not miss the amount of DVDs created by independent distributors. This important market sector is responsible for an important part of the DVD replication business in terms of revenue. Partly due to the increase in margins in lower careers, but also due to the large number of boutique labels that sell specialized films and documentaries over the Internet. In addition to this, do not forget the countless promotional and promotional DVDs that provide valuable income for DVD replication factories. These two markets have grown to a significant size, in part due to the low cost of DVD playback (although the prevalence of the format is also an important factor). Launching 1000 DVDs can now cost less than £ 500, which for a label that sells DVD retailers with a value of £ 10, means a significant gain. For the corporate marketing budget, this figure is also very favorable, so that DVD replication works with almost a single product.

Compare this with the numbers for Blu-ray replication.

To begin with, the launch of Blu-ray replication can not be done without the costly addition of AACS protection. Yes, and this includes any execution that is intended as a distribution marketing product. Perhaps in these cases, the creators of content would like the disc to be copied and given away, so the justification for this additional cost is, at best, insignificant. This copy protection is compatible with the owners of the Blu-ray IP format and, although it is designed to protect the content of the feature film for which it was designed, it had an undesired side effect of delaying the adoption of the format. Also an important factor is that the AACS licenses are not simple and act as an additional obstacle to overcome.

Then we arrive at the cost of the actual production of discs.

The configuration of DVD replication, which was invested in the higher-priced HD DVD version, soon had to be replaced with a much more expensive computer that is needed for Blu-ray replication. None of these new Blu-ray replication devices was compatible with existing DVD replication lines, so companies had to start from scratch with this investment. This meant that in order to have any hope of obtaining a significant return on investment, companies had to make the unit costs very high, and the typical minimum execution sizes were much higher than the equivalent minimum DVD tours, generally 3,000. or more.

The CD, DVD, Blu-Ray Replication and Production must reach a critical mass and become a commercialized format in the way that the DVD has become so that it has some hope of formatting it in time. This is similar to the delays due to the fact that everyone is in agreement with the HD format of the future. This meant that Blu-ray had less time to install before the next contestants appeared. Solid-state holographic device, transmission, regardless of what can be said about content and data storage, because the next generation will be too early for Blu-ray.

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